RIOT has been signed to buff up the image of eCentric Switch, a Cape Town-based company which offers a range of technologically sophisticated products and services to customers in the financial transactions market.
eCentric Switch, whose clients are in the government, parastatal, retail, financial services and IT sectors, produces the technology that enables shoppers to pay with their credit or debit cards and settle their telephone, rates and tax accounts or purchase airtime at retailers like Shoprite Checkers, Woolworths, Clicks and the Post Office.
The company has experienced a growth spurt and wanted to relaunch itself. Riot has been recruited to create a new corporate identity for the brand, come up with a creative strategy to invigorate the eCentric Switch image and increase brand awareness.
