Banking giant ABSA and retailer Woolworths are the latest to join South Africa's inaugural Superbrands project.
Having been rated as Superbrands by the independent SA Superbrands Council, the companies will feature in a large-format, coffee table style publication, along with more than 100 of SA's leading brands. ABSA and Woolworths will also benefit from extensive marketing and PR exposure, culminating in a tribute event later this year, dubbed the "Oscars of Branding".
