Anyone who has tuned into Jacaranda 94.2 recently will report an impressive change in programming and content. In January 8seconds: Image and Brand Creation was appointed as the custodian of communicating this change. Over the next 3 months 8seconds will face the challenge of changing the existing perceptions of the brand and repositioning the station as an interactive, contemporary station in the minds of the consumer. The new 'Feel Good' Jacaranda has already made an impressive debut with interactive events like the lauded Valentine's Day 'Night with the stars' held at Nelson Mandela Square. The morning show is also causing a tremendous furore by pro actively improving the lives of listeners. 8seconds is in the process of externalizing the internal change and implementing a look that epitomizes the 'Feel Good' factor.
