UK based Superbrands Limited, the world's leading independent arbiter of branding, has appointed Harwood Kirsten Leigh McCoy (HKLM) to help launch the first ever Superbrands project in South Africa.
Brand agency HKLM's Public Relations & Brand Behaviour arm, HKLM Connect, will take care of all public relations and media liaison activities relating to Superbrands.
The South African Superbrands Council has identified the leading brands operating locally after grading them according to strict selection criteria. The selected Superbrands are invited to participate in the project and be included in the highly respected and prestigious Superbrands book.
