Brightest Young Minds (BYM) has announced Traffic Integrated Marketing as their marketing partner for the 2005 conference. Traffic will be responsible for the strategic direction of the communication campaign and subsequent implementation across public relations, web design, internet marketing, promotions, advertising, and events activities.
BYM annually selects 100 of the top academic and entrepreneurial students from local Universities and Technicons and gathers them at an annual conference. The initiative seeks to assimilate and develop future leaders of South Africa by exposing them to the country's greatest business minds, companies and other like-minded South African students.
Traffic will assist BYM by providing strategic assistance in brand positioning, brand architecture and communication strategy. Public Relations activities will form one of the main thrusts of the campaign and this department has clear goals to increase the amount of students registering for the initiative and to swell sponsorship interest.
The marketing campaign will be launched in January 2005, and is to continue until the end of the conference in July next year.
