New Zealand-owned sports apparel brand, Canterbury, has appointed Berry Bush BBDO to handle all their advertising and communications in South Africa.
"Berry Bush BBDO's objectives are to create awareness for the new Springbok sponsorship, and to build the Canterbury brand across the board - ranging from sports loving children to the players themselves," says Paul Zacks, MD of Canterbury SA.
As one of the world's leading manufacturers of rugby clothing and supporters gear, Canterbury has been in operation since 1904. In South Africa they sponsor the Springboks, Bulls, Sharks and Golden Lion's teams, with operations based in Epping , Cape Town.
Robin Mailer, Executive Client Service Director of Berry Bush BBDO, says, "We are proud to have won the pitch for one of the world's top sporting brands. One of the great things about this brand is that they have been doing Rugby and only rugby for 100 years, everything from international player's kit, socks and all, to tailored woman's supporter gear. This brand is all about toughness and authenticity, a great match for our Springbok team."
