Specialist media agency, Alphabet Soup, was recently awarded the strategic planning and media buying for Datapro. The campaign was based on Datapro's uncapped Business ADSL Solution, which offers a fully-fledged business solution aimed at the SME market. This new product offers small businesses broadband access to the Internet, utilising an ordinary telephone line and ADSL technology - without the Cap.
The campaign commenced on television on the 1st of June 2004.
