Varder Hulsbosch, the Johannesburg advertising and design agency, has been appointed by the JSE to launch its innovative Interest Rate Market.
Varder Hulsbosch won the account in a four-way pitch. The PR campaign will be developed and handled by PR specialist, Jane Edge.
About the JSE's objectives:
There is a need in the market for a 'one-stop shop' for yields. The JSE's Interest Rate Market will provide a variety of innovative products and new instruments. Effective price discovery and guaranteed settlement will be two features of the market.
